About

Started in Melbourne. Built for Loyalty.

For more than a decade, Kappel has been a trusted reward partner to loyalty programs across Australia.
This is how it began — and what still guides it.

Our Story

Kappel is an Australian owned and operated business, and it started with humble beginnings in 2013. We started with a handful of brands and a small warehouse in Melbourne to commence this journey — along with a simple belief: good products, delivered reliably will earn trust.

Today, Kappel is one of Australia's premier loyalty and marketplace partners. We hold an extensive catalogue of premium, trusted brands sourced from around the world. We invest in the stock, run the operations, and support the members who redeem. And the purpose we started with still holds: bring the best products at competitive prices, and deliver joy in every package.

Mission, Vision & Values

Mission

To source best brands and products at competitive prices and deliver joy in every package

Vision

To be a leader in sourcing and distribution of premium and trusted brands to loyalty and marketplaces in Australia.

Values

Reliability, operational excellence, partnership and customer-centricity

Where We Are

Melbourne-based, delivering nationally across Australia.

 Talk to Partnerships →